"Women's Wear 'Shilla' Flagship Store Opened"Apparel News September 13, 2018 [01:50] Reporter Yu Min Jung [Apparel News Reporter Yu Min Jung] Cheonghyang ENF(CEO Hong Seong Hee) has opened their first flagship store. It is an affiliate company established by Dongdeok Textile Co., which has specialized in producing viscose rayon for their brand business. 'Shilla' has been developing clothes and bedding with top-quality Vietnamese silk at reasonable prices. For clothing on the other hand, only spring and summer products have been deployed due to the traits of viscose rayon. However, they have started expanding their products beginning this year. The flagship store, which opened on October 8, has a capacity of 100 square meters and is located in Seongbuk-dong. You will be the first to meet the new products, including this year's fall collection, and enjoy their lifestyle experience 'Shilla' is offering. They also introduced 'SHILLA COFFEE' in their first attempt at food. Featuring a variety of healthy ingredients specifically handmade for their main target, customers in their their 40s and 50s. [Source: Apparel News]
