Shilla's First FW Collection Released
Apparel News June 28, 2018 [18:00] Reporter Yu Min Jung
[Apparel News Reporter Yu Min Jung] Cheonghyang ENF(CEO Hong Seong Hee) specializing in viscose of women's wear, 'Shilla' has introduced the 2018 FW collection. It has only been deployed in summer as a seasonal product, still it has been actively renewed this year and has conducted its first FW collection. This collection is based on Shilla's main theme of naturalism, and the concept is "A Journey to a Far Country." The photo shoot for the lookbook was held in Irkutsk, Russia. Shilla's comfortable yet refined style was expressed in a cozy way. Silk was the signature material. Various styles were created using a natural material, silk which has similar surface qualities of viscose rayon. Based on traditional production know-how, the company has used high quality materials, but is going to introduce them at a reasonable price. Shilla is a brand that develops its own style while preserving tradition. Through the renewal, they are planning to take wider steps as a four season brand and is making a more active move in the women's career zoning, where there is no brand new.
[Source: Apparel News]
Shilla 2018 FW Promotional Video