Shilla Opened Their First Shop After Renewalin March 2018, Hyundai Department Store Cheonho Branch OPEN In March of 2018, Shilla, a leading brand of natural viscose rayon, opened its store at Hyundai Department Store's Cheonho branch for the first time since the brand's renewal. It is located in the fourth floor of Hyundai Department Store's Cheonho branch, and embodied a natural ambience with grays, blues and natural wood tones. The storefront is lined up with 2018S/S products and tools used to traditionally manufacture viscose rayon are displayed, offering a variety of attractions. In the official offline store of Hyundai Department Store's Cheonho branch, various viscose rayon and linen products will be offered. In commemoration of the renewal, the company is solidifying its position as a natural viscose rayon brand, also the response from the consumers is sensational in the newly introduced appearnace of 'Shilla.'