Issue Brand - Cheonghyang ENF 'Shilla'
Korea's First Intellectual Brand… Unorthodox
February 19, 2018 [01:51] Apparel News
Creative Director Shim Sang Bo Increased Quality After Renewal Planning an Entry in Department Stores
Cheonghyang ENF Co., Ltd.(CEO Hong Seong Hee) has expanded their rayon brand, 'Shilla' after renewals. 'Shilla' is a Korean brand which specializes in producing natural viscose rayon from their base textile factory Dongdeok Textiles Co., launched in March 2012 and has been operating in the form of pop-up stores. Selecting the most precious ingredients from nature, they plan to create clothes for people's comfortable lives. By combining textile and their brand business, they established Cheonghyang ENF Co., Ltd., this year and is has plans to take active operations. When Mr. Shim Sang Bo was hired as the planning manager September of last year, he began renewals and currently the sales manager headed by Kim Hae Won, who has served as the head of the fashion brand 'Anne Klein'